A Better Way to Write Non-Standard Auto
Since the inception of Southern General in 1979, our team of professionals have been amongst the most experienced and educated in the industry. This experience grants us the knowledge, wisdom, and nuance to understand the unique needs of your clients and how to aid in expanding your business.
Specializing in Private
Passenger Auto
IH Express: Instant Rate,
Quote & Bind
Active in North Carolina and
Georgia states
Fast, knowledgeable
support teams
Legacy, Reach, and Impact
- Serving Agents Since 1964
- Local Staff
- IIAG and IIANC Partners
- Recourse Hub for Independent Agents
- Tech Driven Innovation & Growth
What Our Clients Say
Five Stars!!! Insurance House ‘hands down’ has the best customer service representatives in the industry. They are all extremely knowledgeable, friendly, and helpful. One of the ‘perks’ of dealing with a smaller company is developing meaningful and personal relationships with their employees. Always a pleasure doing business with these guys!
Heather E. Hall
From - Edison Insurance Agency, IncThe Insurance House products have become an important part of our agency’s book of business. Their people are great to work with, especially the Tech Support Team. The Territory Manager visits us often and our agency benefits greatly from his partnership. They have a business culture that makes us feel important to the carrier.
Kirk Lyman-Barner
From - Client First Insurance SolutionsGreat company to work with I have bound many clients over the years with insurance house and have never had a complaint.
Jeffrey Ayala
From - Velox InsuranceSouthern General/Insurance House is a great reliable insurance company! Their customer service is very helpful. They also offer competitive rates. Very happy with Southern General.
Crystal Carrillo-Trevino
From - Carrillo and Salcido InsuranceWorking with Insurance House; it’s great for our agency every time we have a problem Insurance House customer service go above and beyond to provide us and the customer with the solution right away.
Juan Rendon
From - Velox InsuranceSouthern General has been an important partner of our agency for over 20 years. In an industry where personal service is becoming harder to find, we appreciate the strong relationships and outstanding support we get from the team at Southern General. I know when I have an issue and speak with Chris, Ross, Ed, Diane, and the whole team I will get the help I need. Their expertise and dedication make it a pleasure to work together, and we truly value the relationships we’ve built over time.
Miles Butler
From - Able Auto InsuranceI’ve had an excellent experience working with Insurance House. Their team is knowledgeable, responsive, and genuinely committed to supporting independent agents. Whether it’s underwriting support, policy servicing, or claims assistance, their staff consistently goes above and beyond. Insurance House truly understands the challenges agents face and works hard to be a reliable and resourceful partner. Highly recommend to any agency looking to grow with a dependable company.
Matt Mitchell
From - Pegram-SuperiorOur offices find that Southern General is a good company to have and we love Chris!! She is so super helpful! And we are glad we have her to assist with our requests! Our marketing rep Ross is always there if/when we need him.
Lee Ann Pridgeon
From - AllCare
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Learn More About PPA
Looking for more details on how we support agents with high-risk auto? Dive deeper into our Private Passenger Auto (PPA) program.
Explore PPA Program
Built for Agents
Our biggest goal is to help our agents grow their business. We understand that being a good business partner means providing our agents with resources for success. This goal gives us a vision for the future, drives us to provide the best products, service, and tools to our network of agents and customers.
Proven Performance
With 60 consecutive years in business, our comprehensive specialty personal line products have been studied, tested, and proven to ensure that our agents are able to offer the best insurance coverage at the most competitive price to their clients.
” Their quoting system is a game changer. IH Express saves me time every single day.”
— Active IH Agent
Built Around How You Work
We’re here to make your job easier. At Insurance House, everything we offer is built around your day-to-day needs—quick quotes, smart tech, and human support. We know how important it is to have a partner who not only understands your clients but also delivers solutions that actually work.
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